1. Introduction

Welcome to PrimeAuraLife ("we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website PrimeAuraLife.com (the "Site") and use our services.

By using our Site, you consent to the data practices described in this Privacy Policy. If you do not agree with the practices described in this policy, please do not access or use our Site.

2. Information We Collect

2.1 Information You Provide to Us

We may collect the following personal information that you voluntarily provide:

• Contact Information: Name, email address when you subscribe to our newsletter or contact us
• Communication Data: Messages you send through our contact forms
• Newsletter Preferences: Topic interests and communication preferences

2.2 Information Automatically Collected

When you visit our Site, we may automatically collect certain information:

• Usage Data: Pages viewed, time spent on pages, click patterns
• Device Information: Browser type, operating system, device type
• Log Data: IP address, access times, referring website URLs
• Cookies: Small data files stored on your device (see Cookies section below)

3. How We Use Your Information

We use the collected information for the following purposes:

• To provide and maintain our services
• To send you newsletters and health-related content (with your consent)
• To respond to your inquiries and provide customer support
• To improve our website and user experience
• To analyze website usage and trends
• To comply with legal obligations

4. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties except in the following circumstances:

4.1 Service Providers

We may share information with trusted third-party service providers who assist us in:

• Email marketing services (newsletter delivery)
• Website analytics (Google Analytics)
• Website hosting and maintenance
• Customer support tools

4.2 Legal Requirements

We may disclose your information if required by law or in good faith belief that such action is necessary to:

• Comply with legal process or government requests
• Protect our rights and property
• Ensure user safety
• Investigate potential violations of our terms

5. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance your experience:

5.1 Types of Cookies We Use

• Essential Cookies: Necessary for website functionality
• Analytics Cookies: Help us understand how visitors use our site
• Preference Cookies: Remember your settings and preferences

5.2 Managing Cookies

You can control cookies through your browser settings. However, disabling cookies may affect site functionality.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• SSL encryption for data transmission
• Secure hosting with reputable providers
• Regular security updates and monitoring
• Limited access to personal information

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy:

• Newsletter Subscribers: Until you unsubscribe or request deletion
• Contact Form Data: For up to 2 years for customer service purposes
• Analytics Data: Aggregated data may be retained indefinitely

8. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

8.1 Access and Correction

You can request access to or correction of your personal information by contacting us.

8.2 Deletion

You can request deletion of your personal information, subject to certain legal requirements.

8.3 Newsletter Unsubscribe

You can unsubscribe from our newsletters at any time using the unsubscribe link in any email or by contacting us.

8.4 Cookie Preferences

You can manage your cookie preferences through your browser settings.

9. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

10. Children's Privacy

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your information during such transfers.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the updated policy on our website
• Updating the "Last updated" date
• Sending email notification for significant changes (if you're subscribed)